
Being a writer legitimizes my right to stick my nose into your business -
literally.
I have been writing for the advertising and marketing industry and
producing feature editorial for newspapers and periodicals for 25 years.
I'm from the old school - I believe the more versatile you are, the more
adaptable and open to new experiences you become.
I chuckle when I see ads like "Marketing Specialist" and then they ask you
to be industry specific: healthcare, automotive, retail, real estate, etc. It's
an oxymoron - marketing by its very nature requires versatility and you
should be able to tackle any project in any industry.
I am always open to learning and because I love to write, I have been
blessed with opportunities to write for every medium: radio, TV,
newspaper, magazines, websites, the Internet, email, video, direct mail,
and of course sales and marketing literature, campaigns and collateral.
From an early start writing radio spots, to planning media and managing
accounts at a Miami ad agency, I moonlighted behind the cameras at
Miami's ABC affiliate (WPLG) and even managed a small-town business
and lifestyle magazine. After being informed in 1997 my writing was “too
clever for TV", I spent 3 years working as an editor for a sports publisher
while freelancing various writing projects on the side.
In 2000, I received kudos for writing and producing a corporate marketing
video for an OEM window-manufacturing product - the byproduct of stricter
window-testing standards after Hurricane Andrew. I quickly found myself
managing a corporate marketing department and my repertoire expanded
into the Internet including websites and email commerce marketing.
I find many businesspeople do not have time to write; others are not
comfortable writing. Some people are awesome at what they do for a
living but simply don't have the experience to put into words the beauty of
their work.
Since moving to Huntsville in 2006, I have approached the technical
writing market this way: I have not written according to government
standards, but, I am very experienced at taking complex problems and
simplifying them for the lay market - for instance, I wrote a manual and a
marketing video on how to set up clean rooms, wash glass and laminate
window film onto windows during the window manufacturing process. I
have also written procedural manuals, operations manuals and if you
visit my "Journalism" page, you will see I have written about some highly
technical subjects: lunar landers, control theory, radiation hardening, etc...
In my book - those are pretty highly technical topics and I enjoyed doing
every one of them.
From a marketing perspective - I will tell a story about your product or
service, and use bright ideas and creative messaging to target your
customers!
So give me a call at 256-653-4003 or email me at
KimberlyWrites919@msn.com. You can also fill out the form below and I
will respond immediately.
I look forward to working with every one of you!
Kimberly Ballard
About KimberlyWrites
Whatcha' Need?
Use this form to tell me what
types of Marketing needs you
have. Feel free to include your
marketing objectives, your
target audience and any other
information you feel will help
me understand your company
and your needs.
Mr. Buzzy, President
Spike, aka Beaver Butt, Vice president
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